‘Nothing beats unforeseen morning calls or last minute plans with friends. Introducing O'Neill's new swim collections. Perfect to unleash those off shore vibes and make summer 2022 a hell of a ride. In and out of the water. Welcome to the unforeseen.’ (eu.oneill.com)

This digital rollout – in close cooperation with the O’Neill Team – focused on a reductionist approach that put content and storytelling at the forefront of the campaign, it's all about the moments and the moments in between. Summer 2022 – Not in your agenda, but so real. Selected assets created: Design Campaign Homepage, Campaign Landing, Campaign Landing Men & Women, Newsletter Collection, Social Media, Zalando Representation, Blue Tomato Representation, Surfdome Representation.